Latest Posts

Pricing

How Coachella & Stagecoach Affect Your Listing Window

Timing your launch around festival weeks can change exposure and showing volume. Here’s how to plan.

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Prep

The 21-Point Pre-List Checklist

Small fixes that add big value—what to prioritize before photos and showings.

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Strategy

3-Scenario Pricing: Aggressive, Market, Aspirational

Why we model three paths and let the data (and showings) guide the move.

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